Google Adsense generates advertising revenue on its fixed and mobile websites and on its Youtube channel. How to create an account? How to use it on WordPress?
[Updated March 27 at 11:20 AM] Google Adsense users can, since the end of February, set up automatic ads (auto ads) . The goal of this system is to add only a tracking code, like what Google Analytics and Tag Manager offer, without having to place ads anywhere in the site, in the right formats …
Google Adsense is the monetization program that Google offers to website publishers to enable them to generate advertising revenue on their fixed and mobile websites as well as on their Youtube channel. The formats, sold at cost per click ( CPC ) and therefore to performance, are of all types: text, image or video.
Google Adsense is one of the most popular advertising networks in France, with nearly 2 million partner sites. In 2015, Google Adsense claims to have paid nearly $ 10 billion to its publishers around the world.
Any website publisher may join the program free of charge and choose the type of advertising that they wish to display on their website by placing on it the associated tag of a simple copy / paste of a code provided by the program.
To register three obligations: to have a Google account, to propose unpublished content and to communicate a telephone number and a postal address which are associated with a bank account , in order to be paid.
Google provides partners with a help center that contains all the information about Adsense. It is also possible to poll network top contributors on the help forums . Over 300,000 page views per month, the publisher can also contact an AdSense specialist for personalized help.
Reviews on Google Adsense diverge on the web. It is difficult to find better targeting capabilities than Google and its integration requires no expertise (just copy – paste a code on his page). But some believe that it is difficult to make a significant source of income.
Several reasons for this. First we need to generate a lot of clicks to get there, CPCs are rather low. Also, it is difficult to control the kind of advertisements and advertisers that are posted on the partner site. This is why some website publishers prefer to look to other affiliate platforms or more crafty but more rewarding brand content operations .
Many users of WordPress , the world’s most popular CMS solution , use Google Adsense. Google had also published in early 2014 a “Google Publisher Plugin for WordPress” that used to manage ads AdSense directly from the back office of WordPress. But the giant decided to kill without really explaining the feature in April 2017. Members of the WordPress network must now download one of the plugins developed by third parties .
The more videos in your channel accumulate views and the more relevant it is to open an Adsense account and link it to your Youtube account. To do so, first make sure that your Youtube account is activated for monetization then send your request to create an Adsense account to associate with your Youtube account. Google will send you a payment within one month after your balance reaches the $ 100 threshold.
Advertisements on Adsense member sites are the result of campaigns purchased by advertisers from Google Adwords, Google’s commercial link program management tool. Each publisher can know his income per thousand impressions (RPM) or the revenue he would generate per 1,000 impressions. The RPM is calculated by Google by dividing the estimated average revenue amount by the number of impressions made and multiplying the resulting value by 1,000.
The publisher is paid at cost-per-click (CPC), the amount he earns each time a user clicks on the ad. This CPC is determined by the advertiser who won the auction. It varies according to the profile of the exposed user, the proposed format and the product he is advertising. The higher the price, the more the advertiser, from a ROIst perspective, may be inclined to bid high.
Google gives publishers about 68% of the price paid by advertisers since Adwords. The income of a publisher member of Adsense can vary from a few euros to several tens of thousands of euros per month, depending on the volume of its audience.
Google takes the most of the market, with the arrival of native advertising formats that will allow program partners to offer ads that integrate better within their sites. Three formats are now available: in-feed, in-article and matched content.
With in-feed, ads are integrated into the list of results or articles on sites. The publisher can customize the design of its advertising to adapt to the ergonomics of its site (paint, image, size …). The publisher can, with in-article, add advertisements within articles. A format popularized by actors like Teads or Invibes. Finally, Google attacks the giants of the recommendation of the content with “Matched content”, corresponding content in French. A format that is however only open to certain sites , according to traffic volume criteria.